KRAVE!

Well. Haven't posted for a few days. I've been working on my second campaign for the module. I chose KRAVE cereal as it is a new product, it hasn't had much advertising and it tastes nice. I did a whole load of research into cravings which lead to attacking cravings which lead to a virus outbreak and so on.... It finally lead to the idea of KRAVE being a virus which is spreading around the UK. The symptoms are that you crave more of the virus. Unfortunately, It can't be killed and you have to feed the virus to survive. Scary stuff.

The campaign is based around advertising the virus outbreak as an pandemic. This involves breaking news coverage and the set up of survival camps. Here are some roughs.....

This is a radio script and there is also a television script which is of the same content. The television would look like a breaking news broadcast.

All of the press adverts promote the KRAVE Survival Points. These are stalls that are setup around the UK in shopping centres and high streets. They provide people with a daily dose of KRAVE by giving them a single KRAVE supplement.

Will put some more scans up tomorrow so you can get your head around it a bit better!

Ciao for now